Most companies, whether they have a mature data or product organization or not, are already doing some form of A/B testing. But there are many ways to get it wrong when reaching for an A/B testing solution. In my time as …
The banking and finance industries have seen a lot of disruption in the last 15 years that’s brought financial services …
We’re excited to introduce Borrowed Properties, where you can "borrow" a property from one event to another on the fly, …
“Events are a restrictive, inflexible way of modeling data.” This is a common concern from data teams about product analytics. We …
One of the biggest challenges of building a product is that your users often don’t know what features they want …
Our 2024 Benchmarks Report explores what average and best-in-class digital product growth looks like in your industry. Get the report …
Most companies are built on one fundamental insight. In the case of Mixpanel, that insight is that the event-based data …
Last year, we covered the importance of polishing your product’s workflows to refine the value you’ve built for your users. …
With our recent release of Warehouse Connectors, we've made it easier than ever to automatically pull data from your source-of-truth …
Google Docs changed the way teams collaborated online. For the first time ever, documents and spreadsheets felt live, open, and …
The rules of SaaS are changing. For so long, using the apps and services we need to be productive has …
Most of the data our customers analyze in Mixpanel is from user behavior. But when you add in data from …
When we set out to bring event analytics to everyone, we knew that analytics for company revenue data, in particular, …
There are a lot of factors to weigh when choosing an analytics platform. But for startups and enterprise businesses alike, …
Data has become the heartbeat of modern businesses. From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the …
We love when customers make it a habit to check key metrics in Mixpanel every morning. Who doesn’t get a …
Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than …