If brands of the past were static, today's brands are treated as living beings. That means we're judged and measured by our decisions and how we show up in the world. Strange times. Today's brands are built differently: They're open, collaborative, …
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Which color is better: green or red? Which time of day is better: morning or night? Which flavor is better: sweet or …
Companies change as they grow, and that’s no different for us. Today, we’re launching our new brand. And it’s a …
When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. …
Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. But …
Early this year, we embarked on a mission to remove friction in the B2B SaaS customer buying experience by making …
At Mixpanel, we've made progress on our mission to streamline the purchasing process for customers by posting our pricing publicly …
Mixpanel’s core value has always been to unlock growth for digital products and the companies behind them. The way we …
Update: Experimentation is a big part of building products. A year after introducing transparent, self-serve pricing for our Mixpanel Enterprise …
The most successful companies today value, analyze, and learn from their customer data. And two tools in many of these …
Last year, our Boards release was all about making Mixpanel more collaborative. Our next step in this effort: We’re bringing …
In the digital, remote-first world we’re all working in today, IRL time with colleagues and partners has become precious. In …
We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: We’re …
I’ve talked to a lot of users, ranging from users of apps to professional services. And one thing I’ve learned …
Being data-driven is hard, but it shouldn’t be a lonely endeavor. We’re excited to introduce Mixpanel Boards, which replaces our existing …
At Mixpanel, we believe in builders. Their most precious resource is time. We want to help them bring their visions …
Product, engineering, and design teams often have conflicting opinions on what to build next. Most of the time, the discussion …
Today’s rising borrowing costs and dipping public markets are putting a squeeze on startup fundraising. In October 2022, Crunchbase reported …