Community Tip: Increase Survey Responses with a Reward
Mixpanel Surveys gives you direct feedback from your users so that you don’t have to guess what they think. However, sometimes your users need a little nudge to give you great feedback. Learn how to increase response rates with a reward, and when they do, send them your thanks! Utilize Mixpanel’s Notifications to get the most out of your Surveys and thank your loyal users for their invaluable feedback.
Sending your Survey with a reward
You have questions you want to answer, so start asking! Head to the Surveys tab in Mixpanel to start asking your users anything you want to know.
With a little extra setup, you can encourage your users to answer your survey by trading a reward for their time spent answering your survey. Drop 5 gold coins to your game players, offer an extended trial to your dating service, or send them a virtual high five!
Know exactly who responds
Next, we’ll want to know exactly who has responded. Head into your Survey Analytics where you can find the ‘Responses’ property we use to identify users who have responded the specific survey you sent.
Once you know the ‘Responses’ property number, you’re ready to do some magic! Utilize Mixpanel’s Webhook capabilities (the ability to send User data from our servers to yours!) to send you the exact set of users who have responded to your survey. We’ll have to leave the actual rewards and delivery up to you, but with Webhooks you now know exactly which users to reward!
In order to set up your Webhook, head to the Notifications tab and create a Webhook with the plus button in the top right hand corner!
Next, target your Webhook based on the ‘Responses’ number you previously uncovered. This will populate a list of all your users who have received a survey, and moreover, if you set this notification to recurring Mixpanel will automatically continually send you the data of new users who answered the survey as they answer it.
Send an In-App to let them know of their reward!
Totally not required, but you can take this a step further! Mixpanel also offers in-app messaging capabilities. Set up a recurring In-app Notification with the same property selector – the Responses property. Mirror this with a message such as, “Thanks for answering our survey, we’ll deposit 5 gold coins into your account!” to complete the cycle. Not only will you be receiving valuable survey information, but your users will know you’ve thanked them for it.
And that’s how you can leverage the power of multiple Mixpanel notifications to get your users to answer your surveys and reward them for doing so!
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