Mixpanel + Ruby on Rails = Wonderful

Last week Patrick McKenzie of http://www.bingocardcreator.com did a great writeup on using Mixpanel with Ruby on Rails – you should take a look!

Why You Should Use Analytics

The fundamental reason you want to use analytics is because it lets you know how your customers interact with your site and that this drives decisionmaking about your site design, future business directions, and the like.

You might say “Wait, why don’t I just talk to customers?” You should talk to your customers, but customers:

• have more important things to do than talk to you
• are not experts about your site
• misremember things
• resent being tested on like rats in a twisted science experiment (“Would you hit this bar for cheese more if it was green, or blue?”)

Analytics has none of these problems. The data you collect:

• is always there, waiting for your analysis
• is totally expert on use of your site
• is as accurate as your collection method
• has no issue with answering arbitrary, inane questions