We’re very proud of the fact that more than 1,000 companies use Mixpanel to help them learn how people use their products so they can more quickly grow their businesses. To give insight into how some of these companies are using Mixpanel, we’ve added a number of new case studies to our site.
Take a read to learn how smart companies like BeachMint, Match.com Japan, and Duolingo are using Mixpanel:
“I love that I am able to, straight out of the box, get week over week retention data and cohort analysis so that when I build apps I don’t end up with people who download and use the app just once. Cohort analysis is necessary in order for me to improve retention.” Janet Zhou, Director of Product & Mobile at BeachMint
“Mixpanel is powerful because it allows you to know exactly what actions customers take in your website.” Tomoyuki Konno Manager at Match.com Japan
“Mixpanel’s core product works really well and helps us improve retention and engagement. Plus, Mixpanel’s solutions team is incredibly helpful!” Severin Hacker Co-founder & CTO at Duolingo
Join Mixpanel & Optimizely for our May Office Hours event on Wednesday, May 29, 2013 at 5:00-7:00pm at the Mixpanel office (799 Market St, 7th Floor, San Francisco).
This month’s guest speaker is from Prezi, the powerful presentation tool that helps people organize and share their ideas. Jack Mardack, the head of Prezi’s growth team, will share how he uses analytics to understand their customers, guide their online marketing and fuel product innovation.
Jack’s talk, titled “Know your Customer”, will focus on how Prezi drove big improvements in new customer retention and engagement by making simple changes to their site, based on insights gained through funnel analysis, A/B testing and customer cohorts.
You can RSVP for Office Hours here. We hope you can make it!
While tablets resemble mobile phones in many ways, they are a distinct class of devices that have unique usage patterns. This Data Snapshot takes a look at activity levels on iPads and iPhones by day of the week to get a better understanding of how consumers are actually using these distinct devices.
iPad Peak & Valleys: Most Often Used on Saturday and Sunday
Activity levels on iPads have a clear pattern of big peaks in activity on the weekend and low valleys during the workweek. In other words, consumers are picking up and using their iPads on the weekend. The days with the consistently lowest activity levels are Thursday and Friday. And the days with the consistently highest levels of activity are Saturday and Sunday. But even within the weekend, Sunday has a consistently higher level of activity. There are also big single day spikes on Sunday, April 7 and Sunday, April 21 outside of the usual pattern of activity that are possibly given by major news or entertainment events.
iPhones Peak Wednesday through Friday
There are clear peaks and valleys of consumer activity on iPhones, but not to the same extreme as seen on iPads. The peak and valley days are also different and not as consistent. Generally, iPhone activity levels peak in the second half of the work week–Wednesday, Thursday, Friday. But there also clear spikes on weekend days. Bottom line, iPhones are an everyday device, whereas the iPad as a weekend device.
It should be noted that as Mixpanel is growing quickly–we now analyze 12+ billion actions each month and are growing at a rate of more 1+ billion events a month–and we see that reflected in our data. Over the past three months the volume of daily activity across both iPhones and iPads has increased rapidly, but the trends in usage by day of the week have stayed constant.
Over the last couple of months our Office Hours events have exploded. In April more than 180 people came to our office to watch a preso from Airbnb’s Vlad Loktev, Growth Product Manager, and Jessica Toy, Operations Product Manager, on testing your assumptions.
But if you missed the event, never fear! We’ve added the full video of their Office Hours preso on how they used analytics to test the validity of core assumptions on customer usage when they launched new managed listing and help center flows to Mixpanel’s education page.
Our next Office Hours event will be on Wednesday, May 29. Mark your calendar and watch for the post on Eventbrite.
Our Funnels tool helps you to optimize a process on your site or app by showing where your customers drop off between steps. Funnels is extremely flexible – it can be used to monitor any process, from purchasing to tutorials, even invite conversion. This short tutorial will show you how to create a new Funnel report and show you the types of insights you can gain.
This video is the second in our new series of product feature videos. If you missed the Segmentation tutorial, you can watch it here.
In episode 2 of our Shoot Me Straight video series, Woody and David on our solutions team use burgers, fries and condiments to explain the difference between People properties and Super properties, and how you should use each of them to get the most insight into how your customers use your product.
Mixpanel’s mission is to help the world learn from its data. Every day our customers — companies such as Sidecar, Top Hat Monocle, and TaskRabbit — use Mixpanel to learn how their customers use their mobile app or website, then take action to improve it and grow their business.
The page view is clearly dead as the industry shifts towards measuring engagement. Over the past six months we’ve had a 60%+ increase in businesses becoming more data-driven as they start using Mixpanel. Today 1,003 mobile apps and websites use Mixpanel to analyze more than 12 billion actions every single month. It took our entire first year to reach one billion actions analyzed per month; today, we easily see the same number in additional growth each month. That’s a lot of engagement!
Our team isn’t just building products that help people understand their data, we’re building products like Notifications that help our customers take action on it, too. As we’ve grown, so has the number of people that our customers can measure: it’s tripled to more than 200+ million over the last 6 months. And businesses are recognizing the power of connecting with these customers in a data-driven smart, timely, way. In this month alone, our customers sent more than 9 million emails and 12 million push messages using Mixpanel, letting their customers know about everything from new levels in a game and even relevant events near them.
Our dedication to engagement and metrics that matter is paying off for our customers. Recently Airbnb used Mixpanel to see where they were losing hosts in their first-time listing flow and made changes that resulted in a 5x increase in their conversion rate — and that’s only one of a host of examples. At Mixpanel we celebrate our customers successes because these are our successes, they mean we’re delivering on our vision. And based on the feedback we hear every day, we’re definitely on the right track. We can’t wait to hear more.
Ripsticking has always been a thing at Mixpanel, but the move to our big new office with the polished concrete floors has taken it to a new level. It’s now common to see people doing calls while ripsticking around the office.
Mixpanel’s Segmentation tool allows you to easily ask complex questions by breaking an event apart by its properties. Over the past few months we’ve refreshed the design and added some new features, including unlimited layers of filtering, better histogram bucketing, and improved pie charts. This short walkthrough of Segmentation will take you through the changes and give you a good overview of how it can help you learn from your data.
This video is the first in our new series of product feature videos. Up next: Funnels!
Given the large base of active customers on devices running the iOS and Android operating systems, most developers build the apps to work on both platforms. But the fragmented world of Android means they have to work harder to reach consumers on that platform. The combination of different versions of the OS, screen sizes, screen densities, and resolutions presents developers with a matrix of variables and they have to decide what they want to support, knowing that wide support has a direct trade off in increased development time.
This Data Snapshot takes a quick look at Android fragmentation by two of these variables: Device Model and Screen Resolution. The consumer activity by version of the Android OS chart on Mixpanel Trends gives insight into fragmentation at OS version level.
Device Model
Eight of the top 10 Android devices by activity are all Samsung and they are all part of their family of Galaxy branded devices. The other two devices are the Droid Razr and Nexus 7. On the surface, this seems like an area where fragmentation is not a huge issue. But these top 10 devices only account for 21% of activity. The vast majority of activity is happening outside of these top devices. That’s a really long tail of devices.
Screen Resolution
The top three screen resolutions accounted for 63% of activity coming from Android devices. Breaking that down: 29 percent of activity in the past month took place on devices with a screen resolution of 480×800, 19 percent on 720×1280, and 15 percent on 320×480 screens.
It’s also worth reviewing the on documentation and Official Guides from Android to understand how to build their app to work across devices from different manufacturers with different versions of the OS and different screen sizes, screen densities, and resolution.
The 400+ million Android devices activated make for a market of consumers that is too big to ignore, developers just need to decide how many of them they are willing to invest in reaching.
